News and notes on what's bubbling up, from BigChampagne Media Measurement.
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Feb
18
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Local newscaster gaffes often go viral because of simple schadenfreude, but in Serene Branson’s case, ‘most of us watch with empathy, fascination, and fear.’

LA Times: “KCBS reporter Serene Branson ‘scared, nervous, confused’ by her Grammy night emergency

“She just keeps going and going as if expecting that actual words will eventually show themselves if she keeps putting in the effort,” Garland said. “And we, as an audience, watch it over and over half expecting the same thing.”