New Music Seminar Announces New Partnership With BigChampagne Media Measurement
New Music Seminar announces a new partnership with BigChampagne and their Ultimate Chart technology in support of New Music Seminar’s Artist on the Verge Project (AOV Project) to help identify the top artists on the verge of breaking. The NMS Artist on the Verge Project occurs twice at year during New Music Seminar NYC in July and New Music Seminar LA in February.
The NMS and BigChampagne partnership will provide the most accurate evaluation and identification of new American music talent ever achieved.
BigChampagne Ultimate Chart technology will help NMS quantify the online awareness, exposure and general buzz of the top 500 acts nominated by selected music associations, technologies, tastemakers as well as other talent contests. NMS Director/Producer Dave Lory and Co-founder Tom Silverman will work with additional technologies and companies to further refine the results and, along with BigChampagne, the NMS Music Committee will make a final evaluation of the artists most likely to break.
The three finalists chosen by the NMS Music Committee are then invited to perform at NMS. The winner will be selected at each New Music Seminar by live audience voting and will win over $50,000 in promotional opportunities, goods and services. Selected artists cannot be signed to a major or major independent label or have yet shown significant sales success.
“We are excited to announce this relationship with BigChampagne and see them as the new standard-bearers in artist measurement and metrics for the new music business,” says Tom Silverman, NMS co-founder. “Big Champagne’s Ultimate Chart supports the mission of the New Music Seminar and the AOV Project in identifying deserving artists and helping them break through the glut of releases to success.”
Eric Garland says, “In the data and analysis that go into the Ultimate Chart, we see so many real achievements by standout artists who have not been recognized in the past. We’re honored to support the New Music Seminar in bringing attention to and making investments in the future of the business.”
The first two winners of The Artist on the Verge Project were “Loomis and the Lust” in Los Angeles (February 2010) and “Hotspur” in New York (July 2010). The next winner will be announced at the New Music Seminar in Los Angeles, February 14 - 16, 2011, one day after the Grammys.
